A Clear Mission, Vision, & Core Values Drives LUCHA’s Work


LUCHA (the Spanish word for “struggle”) advances housing as a human right by empowering communities- particularly the Latino and Spanish-speaking populations- through advocacy, education, affordable housing development and comprehensive housing services.


LUCHA aspires to build empowered, thriving communities and further access to equitable and fair housing.

Core Values

  • Housing is a human right.
  • Fair and affordable housing is worth fighting for.
  • Housing equity builds community wealth.
  • Diversity enriches and contributes to community.
  • All people deserve respect and dignity.
  • We are transformed in our service to others.